On Page SEO Techniques
On page SEO techniques refers to optimizing web pages in order to rank and earn more relevant traffic in search engines like Google. On page, SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page seo which refers to links and other external signals.
This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/ etc. results in pages, the more traffic your site is likely to get.
On Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, body tags, optimizing images, keyword density, low keyword competency, keyword optimization etc.
On Page SEO Checklist:
A page title, also known as a title tag, is a short description of a webpage and appears at the top of a browser window and in SERPs. It is an important element of an optimized SEO page. A page title should include a page’s keyword in the title tag.
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
Meta tags or meta elements are tags placed in the head section of your code that help define the contents of a web page. For example, a description meta tag is used by Internet search engines to display a description of your page in their search results.
For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content.
A URL Structure is the link or links of your pages inside your website. A URL is the location of your page on the web. It is shown in the address bar of the browser, in the search results and is used when someone links to your page within their website/blog, mentions your page on any of the social networking sites or bookmarks the page in their browser. Remember that your URL serves as your keywords also. The good the URL structure is, the strong the keywords are, the better for the search engine to easily find your website. Example: http://www.domainname.com/post-name.
Body Tags (H1, H2, H3, H4, etc.)
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
Search engines use these to determine what is important within your content. This is why keyword rich headings are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
Keyword density is the measurement in percentage of the number of times a particular keyword or phrase appears compared to the total number of words on a page (Number of keywords divided by the number of words in a post/page multiply by 100).
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.
Optimizing Image / Image ALT Tags
Optimizing images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilize these images to help improve your site SEO by using an appropriate file name and ALT Tags. All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images. Additionally, you can compress your image using image compressor like Tinycompress. Having your images compress, its one factor for your site to load faster.
Internal Link Building
There are two kinds of links that play a major part in SEO: backlinks and internal links.
Backlinks are a pillar of off-page SEO, so we’ll stay away from those for now.
Internal links are links included in your own content leading to other pages or post in your website.
The most important part of internal link building is to make sure that each link is used in a natural, relevant way. Each subsequent page should be related to the given topic, and helpful to the audience reading it.
Page Load Time
Page load time is the time it takes to download and display the entire content of a web page /post in the browser window (measured in seconds). Page load time is a website page load performance metric that directly impacts user engagement and a business’s bottom line. As a fact, Google rarely gives precise recommendations about technical SEO in general and pages load time in particular, but it is a good practice to aim for your website to loads 2-3 seconds.
Mobile Optimized | AMP
Accelerated Mobile Pages or AMP is an open-source coding standard for publishers. The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty. Nowadays, a lot of users use their smartphones and tablets to access websites. In fact, 58% of all searches in Google are now done from a mobile device.
So, if your website is built in WordPress, make sure you install that plugin and make your website an AMP optimized.
Structured data is data that has been organized into a formatted repository, typically a database so that its elements can be made addressable for more efficient processing and analysis. A data structure is a kind of repository that organizes information for that purpose. Structured data helps Google understand your content better. It is an important signal if you want your site to be visible within search features.
We will cover more about Structured Data on the future post.