Off Page SEO Techniques
Off Page SEO Techniques refers to improving the position of a website in the search engine results page (SERPs). Unlike On Page SEO that deals with the optimization of web pages and post of your website, off page SEO focus on generating or creating backlinks. Many people associate off–page SEO with link building. In search engine optimization (SEO) terminology link building is the process of exchanging links with other Web sites to increase your own site’s backlinks and quality backlinks.
Link Building is the most effective and popular off-page SEO techniques. Building external links to your website tell Google that you are being referenced by different webmasters across the online world. One point to take into serious consideration for external links is the quality and authority of the website the external link is coming from. This can easily be checked by analyzing the Trust Flow and Citation flow by Majestic, and the Page authority and the Domain authority by Moz. The higher the value of these factors, the better the impact the link will have on the rankings. We also need to avoid spammy websites in order to not get penalized by Google.
Off Page SEO Checklist:
Blogger outreach is the process of acquiring links from different authoritative blogs to your web page. This is one of the most tedious Off-Page SEO techniques, but also one with the most impact on search engine rankings. Furthermore, being mentioned in the columns of known bloggers will get you referral traffic as well. Blogger outreach, also known as blogger relations, is quite simply businesses working with bloggers to create genuine, authentic content to promote a product, brand or service.
Forum submission is the way of online discussion websites. It is a way to share knowledge also it helps a website by collecting websites backlinks. Many people come to the forum sites to know about something. Participating actively in Forum discussions related to your business website is a good method to get exposure and create links. We just have to make sure that the links being created are done in a natural way and should not be stuffed to avoid penalty from Google.
Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories. There are various benefits of article submission including advertising, marketing and publicity of your business on the World Wide Web. Submitting articles on major article submission websites is a good way to acquire a link or two to your website. The quality of the article is also an important factor taken into consideration here.
Social Bookmark Submission
Social bookmark submission and social media sharing websites is a relatively new trend that allows you to store your favorite links in an online bookmarking site that you can access anywhere, as opposed to a file stored on your PC that only your browser reads. The web pages we bookmarked at social bookmarking sites are considered as quality backlinks in the eyes of search engines. It is off page SEO techniques and helps to get backlinks and increase traffic for our websites.
Directory submission performs for collecting the backing of own site through which own site PR (page rank) is increasing in Google searches. It is a very basic activity of the Off Page Optimization. Directory Submission performs for increase Ranking. Choosing effective and niche-related directory submissions websites is a good way to build quality links. ‘NAP’ – Name Address Place should be constant across all directories which help in better rankings in Local Searches or Local SEO.
Content Sharing refers to the strategic distribution of webpage and blog content across relevant social media such as Medium, Facebook, Twitter, LinkedIn, and Google +. Content sharing implies distribution with the intent of building engagement and referral traffic.
Photo / Image Sharing
Image sharing, or photo sharing, is the publishing or transfer of a user’s digital photos online. Image sharing websites offer services such as uploading, hosting, managing and sharing of photos (publicly or privately). Image sharing is one of the simple and efficient Off-page techniques used in SEO which are mainly utilized for getting ranked in search engines, as it is the best medium for sharing information. Image submissions have gained attention in the past few years as they easy to express information in a customized manner.
Video Sharing / Video Submission
Just like image submissions, submitting content about your business through videos created and shared on websites like Youtube, Vimeo etc. is a good way to gain exposure and links to your website. Video Submission sites are the best way to build brand awareness and get quality backlinks. As I mentioned above, a video helps to drive lots of traffic to a website. Besides, video submission has gained so much popularity because it helps to increase page ranking in SERP.
Influencer outreach is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals that have influence over potential customers and orients marketing activities around these influencers. This helps in building your network and is a mutually beneficial relationship with well-known figures in your industry. Being mentioned by influencers from your niche does give you good exposure, and the links pointing to your webpage in their articles and social media profiles are also considered to have a very good value for Off page SEO.