Local SEO Guide – SEO Techniques
Local SEO Guide is one effective way to market your local business online that is within your city or region. It helps businesses endorse their products and services to local customers at the exact time they’re looking for them online.
Local SEO helps businesses promote their products and services to local prospects and customers. To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.
Local SEO GUIDE and Strategy
To thrive in local search, you need to do three things: optimize your Google My Business account, improve your on-page SEO by updating your website, and excel on the Wild Wild Web. While it might sound overwhelming, it’s entirely feasible to succeed in all three with some patience and perseverance. Stick with us, and we’ll explore each one in-depth.
Get your Google My Business Page and Optimize It
Google My Business has become the creme de la creme of local search — since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs. If Google can verify your business as authentic, it will potentially reward your business with a coveted sidebar space in Google local search.
To ensure you’re optimized for Google My Business, you’ll want to create and verify a Google My Business page, use Google Posts within your account, encourage your customers to share reviews online, and respond authentically to reviews, specifying the location.
To start, Go to google.com/business, start the registration and verification process, and wait for Google to send you a postcard to your physical store location. Make sure you understand that Google only allows real business owners to have their My Business pages; so you need to work out an arrangement with your digital marketing consultants so that you continue to own the My Business listing even if they depart.
Make sure you understand that Google only allows real business owners to have their My Business pages; so you need to work out an arrangement with your digital marketing consultants so that you continue to own the My Business listing even if they depart.
Your business name, address, and phone number (abbreviated as NAP) must match what you have been using for digital marketing till now. Also, lay special emphasis on selecting categories, business hours, types of payment accepted, etc.
Understand and Master Citations
Here’s it, put simply – every mention of your business online is a citation. More citations are good for your business’ local SEO. How does Google consider a mention as a citation? Well, your business NAP has to be mentioned for it to be counted as a citation.
Too many businesses have already lost several months of efforts in getting themselves mentioned online, purely because of an inconsistent NAP. Though increasingly there’s a consensus among digital marketers that Google actually triangulates data and identifies slightly different business names as belonging to the same business using NAP, we’d recommend you play it safe.
Ensure your Website is Mobile Optimized
Like I mention on On-Page SEO post, having your website AMP optimized is a MUST as many people are now using their Smartphones to access the internet. Though this is something every website owner must do, local business website owners need to speed up their game particularly well. That’s because a majority of local searches are done on mobile devices, and are intent-backed.
Local Link Building Strategies
There are lots of ways to go about earning/building links, visit again my Off-Page Optimization techniques post.
Adding Your Site To Business Directories
Apart from giving you a valuable citation online, business directory pages for your business also garner more visibility for your business. Here are some action points for you.
- Start with the most notable business review directory websites such as Yelp and CitySearch
- Next, use this list of business directories and create your business profiles on each (target at least 7 complete profiles per week)
- Look for niche specific business directories and create your profiles there
- Look for local business community websites, and grab your listing there
- Check if the state government has a Chamber of Commerce or equivalent website, and look for a way to get a mention there
- Use the services of citation aggregators like Infogroup, Acxiom, and Factual
- Look for an opportunity for a citation via local newspaper websites
- Of course, remember to get your NAP spot on every time.
For United States companies, these four map data aggregators provide a large amount of the map data for Apple, Yelp, Bing, Google+ local, Trip Advisor, and more.